Life Designer and Coach

A sought after "Authenticity Advocate," Business Advisor and Life Coach. Upon entry into the business world, she cut her teeth as a Business Developer for one of the largest Food Service Distributors in North America. Managing a product list of over 15,000 items and a clientele almost as diverse, she grew the sales in her territory by 700% during her years of service.

In 2007 Heather Founded 2020 Communications Inc., a business development company supporting Entrepreneurs and Corporate Professionals with fundamental business practices. Since then she's worked with hundreds of clients, supporting them to bring their unique gifts and talents to the forefront of their work and life.

Her aim is to live in a world where people bring their souls to work (and life). With a Black Belt in Jujitsu and a Silver Medal from the World Championships, Heather knows on a fundamental level what it takes to be a top performer.


  • Graduated from the University of British Columbia in 2003 - Psychology.
  • Co-Founder of The Leader Within - A business leadership program designed to help forward thinking companies develop their strongest asset - their people.
  • Heather's wisdom and advice has been featured in The Vancouver Sun, Fresh Magazine, Under 30 CEO, The Daily Love and on Entrepreneurs TV.
  • Founder 2020 Communications Inc. - business development company.
  • Black Belt in Jujitsu and Silver Medal from the World Championships.
  • She is a world renowned life designer, business advisor and speaker.


Heather will give us a unique glance of "spiritual" leadership, providing life design for high achievers. She will show us the path to the journey of inner and outer freedom.

  • 1. What was your first job?
    I am 10 years older than my two baby brothers, so my first job was Babysitting. I completed the Babysitter's course at 12 years old and by the time I was 16 I had saved enough money to buy my first car!
  • 2. Looking back, is there something that you would change regarding the past?
    What did you keep from that experience and what did you chose to change?

    "I wouldn't take nothing for my journey now" --- Maya Angelou Each moment, the good and the bad, has held wisdom, truths and lessons. The only thing I can think of is not to take life so seriously, but I have a feeling I'll be working on that my entire life.
  • 3. What was your first business idea?
    I don't have many business ideas. My ideas are people ideas. In 2007 I had the idea that I could help people dream big, set goals and live a life they loved. So I started a business doing that.
  • 4. Tell us about the people who influenced your career decisions and how/why.

    a. Bob Proctor - one of my first mentors/coach. He had such faith in the potential within me that it created a space where I started to believe in myself.

    b. Willie Carter - my current coach and mentor. She taught me how to tune into my intuition and more importantly gave me the courage to trust and act on it.

    c. My fiance Colin. He taught me to dream, to take risks, to believe in myself.

    d. My step-dad Alvin, he died at 42 years old of terminal cancer. He taught me to live life as big and bold as possible and to have fun and laugh all the way through. He taught me to shop. (He loved shopping!)

    e. Every member of my family has influenced in a unique way. I'm so blessed.

  • 5. Have you experienced a life/perspective changing situation? Please share the context and impact?

    a. When Alvin died my entire world looked different. It motivated me not to wait but to courageous act in the moment.

    b. Studying meditation and eastern philosophy. It opened me up to places inside myself where subtle internal shifts created massive changes on the outside. My perspective shifted grately to much more inner work vs. outer work.

  • 6. What does "leadership"? mean to you? Do you think that people can learn how to be authentic leaders or is leadership a gift that you're born with?

    Leadership means doing what you love and feeling that it matters, no matter how 'big' or 'small'. It means being truthful with yourself and others. It means taking 100% responsibility. You are born with it. We all are. We all have the potential, it's a matter of activating it.

  • 7. Which are your top five business values?

    a. Love (not romantic) Meaning, total respect, admiration, connection with everyone I work with and through. It means believing in the underlying essence of all people, and not getting hung up in egos and personalities

    b. Freedom. Freedom to be myself. Freedom to not know the answer. Freedom to ask questions and be curious. Freedom to offer my perspective, thoughts, advice. Freedom to always be honest.

    c. Creativity. Dreaming up new and amazing ideas and making them real.

    d. Passion. Infusing the energy of life force in everything I do.

  • 8. What is the one thing that can ruin or bring up a business?
  • 9. How would you describe the European business landscape (pros and cons)?
    How about the Romanian market, any predictions for the following years?

    It's the rise of the alpha female. We will see more women in leadership positions working alongside men creating amazing service based models that honors people. Women are natural nurturers and I think that ability will create amazingly connected and robust teams that are focused on serving customers with grace and integrity. They will continue to enhance the customer (both internal and external) experience.
  • 10. How does the business model of the future look like?
    Collaboration. More Joint Ventures and working together. More social responsibility and triple bottom lines: people, planet & profit.
  • 11. What are the first 3 things that you value about people?
    Their journey. Their heart. Their energy.
  • 12. Can brands have "hearts"?
  • 13. What do you thing about the Enlightening leadership conference concept?
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